On thursday we revealed that OnLive’s cloud gaming service was coming to iPad and iOS… so where is it?
We got hands-on with the service running on an iPad on Monday at OnLive’s offices in London, and we even have a build of the app on our iPads, along with a bluetooth wireless controller, so we know it exists. Yet, as of now the app is not on the AppStore, despite having been released on the Android marketplace on Thursday, which was when it was due to go live in the UK and US on the AppStore too. All that we’ve heard is that the app is still in approval with Apple. Some bloggers believe that it was never intended to be coming out this week on iPad, with all the press releases only mentioning the words tablet or smartphone and not specifically mentioning the iPad itself. This is partly true, however, during our hands-on on Monday we were predominantly shown the service running on an iPad, with the Android and Kindle Fire builds playing second fiddle.
It is odd that they would launch the service while the app was still in approval, but it’s possible that they were confident it would pass with no problems, in time for launch. It is clear that the app has failed to pass through Apple’s strict in-app-purchase/subscription rules, which explicitly states that if you are to purchase a product (in this case a game) within the app, then it must allow for Apple to take their cut. This would not work with OnLive, this is because the whole service runs in the cloud, with no purchases living or running on the device itself, instead it is all streamed as video data to your screen… like an on-demand video service or Sling box.
During my time this week with the app running on my iPad, I have not been able to directly purchase a game, so instead must do that either using the app on my Mac/PC, or via the OnLive micro console. Once purchased, the game is immediately playable on any OnLive client – including the iPad – allowing me to play games such as Batman Arkham City, Saints Row the Third and Assassin’s Creed Revelations with the wireless controller, or Dirt 3, Lego Batman and Virtua Tennis 2009 with V-pad touch controls.
So, do i think that Apple will approve the app? Well, yes. But I don’t see them approving it if you can purchase games directly through the app itself. There is of course a possibility that Apple will see this as a threat to the AppStore ecosystem, however if OnLive resubmit the app and follow the rules it would be unfair of Apple to pull it on that basis.
We’ll update you on the app’s progress. In the meantime I’ll just have to enjoy the fact that I’m one of a few who do have it on my iPad!
UPDATE: We have just received word directly from OnLive that the OnLive app for iPad will not allow for in-app purchases at all. Based on that fact I expect the app to go live any day now, and that the hold up is merely a result of a Christmas rush to approve apps.




