09:22 – Missed intro, guy on stage is discussing the theory of mobile gaming. How mobile games generally reward the player.
09:23 – Mobile games will soon be able to be aware of what the player is doing. Sharing will become an integral part of the mobile gaming.
09:25 – Anthony Stonefield, one of the first people to sell ringtones. They are working on super distribution. Working on a program for phones that allows you to share ringtones quick and easily with friends. (Did not specify if this will be on iPhone.) This technology could be used for games as well as many other potential applications.
09:29 – Mobile carriers missing a huge opportunity to use sharing on the phones, viral distribution and marketing could be huge on the mobile platform.
With mobile phones you can fully achieve alternate reality with location technologies. With the prevalence of location tech and the great visuals you will start to see a virtual layer of data.
09:30 – Think outside the box, 10 years of mobile gaming, and a way to go.
09:32 – Intro of Neil Young.
09:33 – Why the iPhone changed everything. Never in my wildest dreams could he have imagined he would be running a company that would be making games on a mobile platform.
09:34 – Agree’s that carrier was very limiting in the way mobile games were done 10 years ago. The number of handset varients were incredibly limited. The device had very limited capabilities. The phone were not very usable.
09:36 -Their love affair with iPhone began simply by touching it. When the iPhone came out he stood in line for hours waiting for the phone to come out. He’s a fan of gadgets. The iPhone quickly became the most important device he had ever owned.
09:38 – He knew from day one that the device was going to enable great things for gaming.
09:40 – 26th of June 2008, ngmocco was founded. The 18th of October was when the first ngmocco game was launched.
09:41 – 4 changes, the market, the games, gaming making and publishing.
09:42 – The iPhone and iPod touch is growing at a much faster rate then the PSP and ds.
09:43 – 8000000 downloads of games. 165 games posted per day average.
09:44 – The iphone is an incredible opportunity for people to make games. Nearly 60 percent of the top 100 apps are games.
The games, side by side with ds need for ds, the iPhone looks a lot better. The graphical quality is there.
09:45 – Star Defense is being done by ngmocco. It’s their first entry into the tower defense genre. He wants it to be the best looking tower defense game. – Video – Looks very promising. The graphics are top notch. It’s takes place on the sphere playing ground rather then a normal flat 2d plane.
09:47 – Talking about how the ds crushed the PSP. It won by competing on unique features and function. Won with great software and hardware it understood very well. What if Nintendo made the iPhone? They would make progressive games that could only work on the iPhone. They would recognize that this device is always on and always with you. They would use aSync game and social integration.
09:48 – What comes next? Social is going to be a feature they permiates many of the games you see on the app store today.Online multiplayer games, between Wifi and 3g you can provide great multiplayer. With OS 3.0 the possibilites greatly expand.
09:49 – Bring t all together. Use all the functions of the phone to make everything work.
09:51: Showing video of their first person shooter. Looks like it might be promising. Showing the push notifications, and how you can invite people to other your games at any time. His invite worked and they are now playing co-op in the shooter. Looks awesome. Livefire is the name of the shooter.
09:53 – Find ways to leverage every surface of the device for game play. Bring together best learning from consol, social and pc gaming. Integrate network into gameplay and we’ve only just begun to see what can be done on the device.
09:55 – There has never been a better time to be and independent dev.
09:56 – Neil has not seen dev. tools as robust as on the iPhone. There are over 10000 devs. making games on the iPhone. Sometimes even really good games are getting crushed under the weight of the 165 apps a day.
09:58 – What’s your super power? What can devs use to repeat your success?
09:59 – Talking about secret exit and how great and beautiful Zen Bound is.
Live cycles of games are very different. Almost everyone is the audience who has an iPhone owns Rolando. Talking about how well Rolando is doing.
10:00 – Between now and end of may they will release 20 more Rolando levels for free. In June Rolando 2 will be released. Will have 4 worlds and 36 levels. For Rolando 2 they will still do updates, and Rolando 3 will hit in November with same update plan as the first 2.
10:02 – Role of the publisher 1. Help make great games 2.Get the games in front of people.
10:03 – Trying to create hits. What makes a hit? Audience appeal. Execution. Native, building that uniquely take advantage of the device and device functionality. Need to make sure that none of the these things impede on each other.
10:05 -Why have a publisher? To make your game stand out and put it in front of people. ngmocco is a platform. High level of analytics. Live Tuning without and update. Also has the network wide promotions engine. ngmocco owns apptism.com and aggregates all the data.
10:08 – They will be launching their platform version 2. Will add all kinds of new features for their developers to use like the social gaming aspect.
10:10 – They will start licensing out their platform for indy devs.
10:11 – Closing statements. The iphone is center of everything. It revolutionized the market, the games and the game making experience.
